YANNI
YANNI
YANNI
BEAUTY & LIFESTYLE • JANUARY 2023
OVERVIEW
Yanni is a unisex hair and beauty studio that has been in existence for five years. The company has recently undergone a rebranding strategy aimed at becoming a bigger and stronger hair studio. The new Yanni aims to be a fun and super modern beauty lounge, where customers can experience pure luxury and comfort. The salon's primary objective is to provide customers with a feel-good experience from the moment they walk in until they leave.
CHALLENGES
Yanni's main challenge was to rebrand and create a new identity for the salon that would differentiate it from the existing beauty and hair studios in the area. The salon needed to create a unique brand identity that would appeal to both men and women and communicate the message of luxury, comfort, and exceptional service.
SOLUTION
To overcome this challenge, Yanni employed a comprehensive branding strategy that included creating a new logo, redesigning the salon's interior, and a complete overhaul of their marketing and advertising materials. The new brand identity was based on the concept of luxury, comfort, and exceptional service.
SKILL USED
Rebrand STRATEGY
GRAPHIC DESIGN
ART DIRECTION
MOTION DESIGN
SOCIAL STRATEGY
YANNI
BEAUTY & LIFESTYLE • JANUARY 2023
OVERVIEW
Yanni is a unisex hair and beauty studio that has been in existence for five years. The company has recently undergone a rebranding strategy aimed at becoming a bigger and stronger hair studio. The new Yanni aims to be a fun and super modern beauty lounge, where customers can experience pure luxury and comfort. The salon's primary objective is to provide customers with a feel-good experience from the moment they walk in until they leave.
CHALLENGES
Yanni's main challenge was to rebrand and create a new identity for the salon that would differentiate it from the existing beauty and hair studios in the area. The salon needed to create a unique brand identity that would appeal to both men and women and communicate the message of luxury, comfort, and exceptional service.
SOLUTION
To overcome this challenge, Yanni employed a comprehensive branding strategy that included creating a new logo, redesigning the salon's interior, and a complete overhaul of their marketing and advertising materials. The new brand identity was based on the concept of luxury, comfort, and exceptional service.
SKILL USED
Rebrand STRATEGY
GRAPHIC DESIGN
ART DIRECTION
MOTION DESIGN
SOCIAL STRATEGY
VISUAL LANGUAGE
VISUAL LANGUAGE
The salon's interior design was a crucial aspect of the rebranding strategy. Yanni aimed to create a comfortable and luxurious atmosphere that would appeal to both men and women.
The salon's interior design was a crucial aspect of the rebranding strategy. Yanni aimed to create a comfortable and luxurious atmosphere that would appeal to both men and women.
OTHER
WORKS
OTHER
WORKS
OTHER
WORKS
outcasts
Marketing Strategy • Art Direction • Social Strategy • Graphic Design • Motion Graphic
outcasts
Marketing Strategy • Art Direction • Social Strategy • Graphic Design • Motion Graphic
outcasts
Marketing Strategy • Art Direction • Social Strategy • Graphic Design • Motion Graphic
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WEBSITE DESIGNED & DEVELOPED
Have an idea?
WEBSITE DESIGNED & DEVELOPED
Have an idea?
WEBSITE DESIGNED & DEVELOPED
Have an idea?
WEBSITE DESIGNED & DEVELOPED
Have an idea?
WEBSITE DESIGNED & DEVELOPED